Platinum Search – Performance Marketing Pioneers
Why is SEO important?
SEO methods can help get your
website and business in front of your
target audience. Increasing visibility
means the potential for more traffic.
Do your ideal customers know who
you are? SEO gives you a chance to be
at the forefront across multiple chan-
nels on the web, building your brand.
A website with engaging content will
build authority with the public faster.
The consistency of putting out high
quality content increases users trust.
Boosting rankings for varioust keywords
can bring long standing results. SEO is
an investment and the ongoing rewards
will be evident.
Return on investment
Optimizing your website is about more than just driving traffic, it’s about creating the opportunity for valuable traffic.
2.High Conversion Potential
Reaching people via multiple avenues online means capturing an enormous audience at the time they are looking for you.
In using SEO techniques you will have invaluable knowledge about potential customers at your fingertips.
Keyword Research & Analysis
Perform extensive keyword research to decide upon focus areas for the project. It’s not just about the traffic, we want the right traffic.
Perform a full technical website audit and implement technical recommendations that will build a strong SEO foundation. We ensure that your site structure is geared towards consumer search.
We research and write regular content.
We perform off-site outreach and link building to strengthen site authority.
Analysis and Reporting
We assess baselines and current traffic to establish campaign goals and improve rankings. We measure progress towards set goals and provide proactive insights and recommendations.
Components to SEO
Optimising the performance of your web-hosting environment to ensure fast and reliable delivery of web pages by:
-Server location, resources, reliability, speed
-Number and size of requests made to the server
Making your site readable to search engines and enhancing user experience by engaging visitors with:
-Asessing link profile
Keyword Research and Analysis
Keyword research helps us determine which terms or phrases to focus on.
We look at:
-What users search
-Volume of search
-Competitiveness of terms
This gives us a good indication of how to approach SEO for your business and website. We also look at the user-friendly, keyword-rich content already on the site to see how those perform in search engine results for your chosen keywords.
How achievable is it to reach page 1 rankings?
Strength of website
Mobile optimised / responsive, relevant target pages, easy navigation, user-friendly.
How many search results are there for your keyword, strength of competitor sites.
Keyword research helps us determine which terms or phrases to focus on. We look at…
What Users Search
Make sure you are visible for the terms that users are actually searching.
Volume of Search Terms
Are enough people searching the terms you want to rank for?
Competitiveness of Terms
Analysing the strength of the competition who rank for these terms.
On-site SEO refers to optimising both the content and the HTML source code of the site, we approach each of these areas.
Assign or Create new pages for keywords
In-depth, unique, user-friendly content
Duplicate Content Detection
Add in-content links where appropriate
Social Media Sharing Buttons
HTML Source Code
Assess & improve page loading times
Site Architecture Analysis
Domain Structuring & URL Optimisation
Mobile Site Optimised
HTML Tag Optimisation
Post quality content on authoritative websites in the niche.
Register the website on directories to have links to your site and mentions of the business. This helps build trust and verify your business.
Perform outreach to popular and authoritative sites in the industry and attempt to network and gain the ability to publish content and get links
on their websites and blogs.
Analyse the backlink profiles of the top 5 competitors and identify web pages that they have links from and aim to replicate it.
Analysis and Reporting
Audit of landing pages and list of recommendations:
-Page Link Analysis
-Root Domain Link Analysis
-Site traffic and behaviour
-Keyword base positions
The first week of every month you will receive an updated ranking report to track progress on the targeted keywords and pages.
Keyword ranking shows organic search positions for all your terms with their movement from the previous month.
We also produce a report which tracks competitor performance on these same keywords